Superior Progressive
Genetics Program.
Superior Progressive Genetics (SPG) is a Value-Added Program launched by Superior Livestock
Auction. Express Ranches and their bull-buying customers will be recognized by branding the
Express Ranches logo on qualified load lots as the cattle sell on Superior Livestock Auction’s bi-monthly cattle sales on RFD-TV and
the internet.
Direct Benefit to the Commercial Cattlemen:
• Marketing.
Create instant quality recognition at Point of Sale.
• Icon Placement.
The SPG icon and Express Ranches logo will appear
on-screen for the duration of the lot selling to identify the load lot as being
sired exclusively by industry leading genetics.
• Return on Investment.
The ultimate goal of SPG is to create a
premium for the commercial cattleman when qualified load lots of cattle
are sold on Superior Livestock Auction. In 2011, SPG yielded a premium
of $1.84/cwt for qualified lots and the premium continues to grow.
Watch & bid online for FREE at
Can’t make the sale? Bid from home with DV Auction’s “real-time”
internet bidding service!
Buying online is as easy as 1, 2, 3...
1. Create an account at
www.dvauction.com
under the “register” tab
2. Apply for bidding approval by clicking on the “details” tab at
least 24 hours prior to the auction-a DV representative will notify
you once you have been approved
3. Tune in for the sale and make you purchases!
Proxy Bidding
-if you can’t make time to watch the sale, register a proxy bid
and let our system represent your bid while you’re away. Look for the “proxy bid”
tab on the auction listing, and fill in your maximum bids. We’ll handle the rest!
Having troubles?
During the auction, you can type a message to the operator at
any time for assistance. Our full-time support team can also always be reached
at (402) 474-5557.
After the sale, contact the sale manager or owner to arrange transportation
and payment.
High speed internet
is required for successful bidding-be sure to
check the lag-time monitor in the top left corner to ensure real-time broadcasts.
Full Service Livestock Marketing
Video - Photography - The Stock Exchange - Ring Service - Banner Ads - Onsite Viewing Service
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